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The Women’s Housing Coalition Receives a $10,000 Grant from Kaiser Permanente Youth in Action Program

The Women’s Housing Coalition Receives a $10,000 Grant from Kaiser Permanente Youth in Action Program

The Women’s Housing Coalition was one of four organizations chosen this year to receive a $10,000 grant from Kaiser Permanente’s Youth in Action program. While it is important to celebrate this funding and the programs it will support, what is even more important is how it demonstrates that when we invest in the children in our community, we are supporting our city and our future.

What is Youth in Action? This is a program where Kaiser supports (by funding the grants, the teaching staff and with scholarship money for the students) an after-school program in a high school where students research issues in their community by using photography. They then select an issue they want to invest in and do all the steps necessary to award a grant to a non-profit organization. This means that these students look at issues in their community, research the issue, write a request for proposal (RFP) and then get to make a $10,000 grant award.

The RFP we were invited to apply for centered on Mental Health for African American Women. Their photos highlighted female heroes who overcame addiction, survived domestic violence, work multiple jobs, etc. The photos also highlighted how amazing these teens are by helping raise younger siblings and dodging street violence and drug dealers while going to school and writing college applications.

The grant will be a large part of the support for our mental health support workshops and group sessions led by a dynamic therapist. Our residents now have access to weekly group support sessions, several monthly workshops and group acupuncture – all focused on managing anxiety and trauma and encouraging mindfulness.

The program that distributes these grants is just as important as the work they are funding in the community. Through Youth in Action, these high school students put together a rigorous RFP that looked at our diversity of staff, board, and clients served. It asked about the issues of our residents and how the program would support them. They looked at budget and effectiveness. They riddled us with tough questions during their site visit as well.

To say we were impressed by the ten young women who participated from Green Street Academy is an understatement. As juniors, our ten students plan on participating in Youth in Action again next year, and their partnership with us didn’t end with awarding the grant. They are planning a pasta night for some WHC residents this summer and hope to do something for our residents quarterly.

When we are so quick to jump loudly on the negativity around our youth, it is important to celebrate an unnoticed, beautiful quiet moment. Please remember this when people are ready to give up on the youth in our city. They are often juggling more than you know and are diamonds in the rough.

Learn more about the Kaiser Permanente Thrive’s Youth in Action program

Logo Creation: Behind the Scenes Process

Logo Creation: Behind the Scenes Process

Here at WHC we have been working on creating a new logo. A logo is the most visible piece of marketing for a company or an organization; it’s what is seen most by the public. We have been working tirelessly for the past year and a half on bringing our concepts to life. Like many of you, we had no idea all that goes into this process.

We learned a few things through this process. If the logo design doesn’t align with the company’s products, services, or message, then the public will have a hard time identifying with the new look. Every little detail matters when creating something that will speak for your brand. Colors had to be considered; size for our website, business cards and stationery had to be considered; deciding between a symmetrical and asymmetrical logo design and confirming that the finished product was the best representation of our brand took a lot of work.

So what makes a great logo? Great logos follow five key principles: simple, memorable, timeless, versatile,and appropriate.

Simple logo designs allow for easy recognition and require the logo to be versatile and memorable. Great logos are always unique but understated. According to Jeff Fisher, a design guru, “simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client.”

Memorable logo principle follows closely behind the simple principle in the idea that all memorable logos are simple and appropriate. American Art director, Paul Rand, advises that “ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.”

The next principle a great logo should follow is being timeless. Timeless logos are designs that stand the test of time. Timeless logos stand out and are memorable for being classic. Think about the logo for Coca Cola. The original logo was created in 1885 and hasn’t changed.

Versatile logos are able to work across a variety of mediums and applications. The logo should be able to work both in horizontal and vertical formats.

The final principle a logo must follow is it must be appropriate. Appropriate doesn’t need to show what a business sells or offers as a service but instead needs to be purely for identification. Paul Rand states that “a logo derives its meaning and usefulness from the quality of that which it symbolizes.”

We are grateful to all those that supported us in creating our new logo. At DesignFest, which was hosted by MICA and sponsored by the T. Rowe Foundation, several design students and professional designers helped us sketch out some preliminary concepts and start thinking about the overall brand style. With the support of RedStart Creative, we were able to finalize colors for the logo. Designer Danielle Nekimken helped put the finishing touches on our logo. We are also excited to have a Marketing Advisory Committee that is supporting us in revamping our marketing materials with the new logo. It truly takes a village, and we are blessed to have an amazing village that supports us.